E-Rotary Bait Holder with EChip and 5/0 Hook Based on the most popular bait holder ever invented, the E-Rotary’s improved bait head firmly holds frozen or fresh baitfish, with no toothpicks, rubber bands, or wires required.
You can set it up it in less than 5 seconds, even in the roughest of conditions – which means you spend more time fishing.
The embedded EChip bait technology duplicates the electrical nerve discharge of live bait, which triggers strikes by nearby predators.